ART DRIVE! THE BMW ART CAR COLLECTION will show cars by 16 international artists over six floors in the NCP Car Park on Great Eastern Street in Shoreditch. The project, which brings together BMW’s excellence in car design and the ICA’s passion for and commitment to art, will be a one-off opportunity for art and design lovers as well as car enthusiasts.
The BMW ART CAR COLLECTION started when French racing driver and auctioneer Hervé Poulain invited his friend Alexander Calder to design a car that married artistic excellence to 'an already perfect object'. The end result was a racing car that would ultimately compete in the Le Mans 24-hour race in 1975. And so the BMW Art Car was born...
Since then some of the greatest names in contemporary art have added to the collection creating a wide range of artistic interpretations. David Hockney’s 1995 Art Car paints the inside of the car on the outside, revealing everything from internal engine parts to a dog in the back. Rauschenberg incorporates photographic transfers of Ingres paintings while Andy Warhol and Roy Lichtenstein used the canvas of the car to portray the essence of speed.
Well-known for its support for innovation and new talent across the contemporary arts, the ICA has sought out some exciting emerging names in design from the East End to help deliver this project, including Julia, Loop.pH and My Beautiful City.